Social Media Policy

Overview

The City of Fort Pierce has an official Facebook, Twitter, Instagram, and YouTube page that can be used to promote City of Fort Pierce services, programs and events as a limited public forum.

The City of Fort Pierce uses social media to further the goals of the City and the missions of its departments where appropriate with an emphasis on brand integrity in its messages.

The City of Fort Pierce has an overriding interest and expectation in deciding what is "spoken" on behalf of the City on social media sites. This policy establishes guidelines for the use of social media.


Uses

The City of Fort Pierce's website, www.cityoffortpierce.com will remain the City's primary and predominant internet presence.

The best and most appropriate City of Fort Pierce uses of social media tools fall generally into two categories:
i. As channels for disseminating time-sensitive information as quickly as possible (example: emergency information).
ii. As marketing promotional channels which increase the City's ability to broadcast its messages to the widest possible audience.

Wherever possible, content posted to City of Fort Pierce social media sites will also be available on the City's main Web pages.

Wherever possible, content posted to City of Fort Pierce social media sites should contain links directing users back to the City's official Web sites for in-depth information, forms, documents or online services necessary to conduct business with the City of Fort Pierce.


Compliance

City of Fort Pierce social media sites shall comply with City of Fort Pierce's Charter and ordinances, including without limitation the Ethics Code, provisions of the City of Fort Pierce Personnel Policies and Procedures Manual and administrative rules.

City of Fort Pierce social media sites are subject to State of Florida open records laws. Any content maintained in a social media format that is related to City business, including a list of subscribers and posted communication, is a public record. Content related to City business shall be maintained in an accessible format and can be produced in response to a request. Wherever possible, such sites shall clearly indicate that any articles and any other content posted or submitted for posting are subject to public disclosure.

Users and visitors to social media sites shall be notified that the intended purpose of the site is to serve as a mechanism for communication between City departments and members of the public. City of Fort Pierce social media site articles and comments which do not comply with paragraph 2 above or those containing any of the following forms of content shall not be allowed.

• Comments not topically related to the particular social medium article being commented upon;
• Comments in support of or opposition to political campaigns or ballot measures;
• Profane language or content;
• Content that promotes, fosters, or perpetuates discrimination on the basis of race, creed, color, age, religion, gender, marital status, status with regard to public assistance, national origin, physical or mental disability or sexual orientation;
• Sexual content or links to sexual content;
• Solicitations of commerce;
• Conduct or encouragement of illegal activity;
• Information that may tend to compromise the safety or security of the public or public systems; or
• Content that violates a legal ownership interest of any other party.

These guidelines must be displayed to users or made available by hyperlink. Any content removed based on these guidelines must be retained, including the time, date and identity of the poster when available.



Procedure

Social media can be an effective tool for communicating with citizens. The City Manager’s Office will act as the clearinghouse for social media sites. Any requests submitted to the City Manager’s Office for a social media post must be limited to 500 words or for a Twitter message must be limited to 140 characters, including your URL. Working with the requestor, the City Manager’s Office will determine the key words and best descriptors for the event, program or service for the Instagram and YouTube accounts to attract the greatest number of viewers possible.